SUVA, Fiji: The Land Transport Authority is taking a firm stand in the ongoing battle against road fatalities during this week’s National Road Safety Campaign, emphasizing the critical need for responsible behaviours by all road users.
As of August 27, 2024, the number of road fatalities stands at 38, a marked reduction from the 62 recorded during the same period last year.
However, LTA Acting Chief Executive Officer Irimaia Rokosawa said the loss of any life was one too many, and the Authority, in collaboration with the Fiji Police Force and other key stakeholders, remained committed to its goal to reduce road fatalities and keep all Fijians safe on our roads.
“Road fatalities are often the tragic outcome of avoidable actions — speeding, drink-driving, pedestrian negligence, and other irresponsible driving habits. Each statistic represents a life lost and it is against this backdrop that the LTA has intensified its efforts during National Road Safety Week this week to create widespread awareness about the importance of adhering to road safety rules and standards,” he said.
“The Authority’s road safety education and enforcement teams have been working tirelessly, round the clock, to ensure that the message of safety reaches every corner of our communities.
“Through community outreach, educational programs, and strict enforcement measures, these teams are making it clear that road safety is not just the responsibility of drivers but of every individual who uses the road—whether as a pedestrian, a passenger, or a driver.”
He said the National Road Safety Week campaign served as a crucial platform to unite all stakeholders in the fight against road accidents.
Alongside the Fiji Police Force, the Authority is focusing on raising awareness about the consequences of unsafe driving practices and the importance of shared responsibility in road safety.
While education and awareness are key components of the LTA’s strategy, Mr Rokosawa said enforcement remained a critical element in deterring dangerous driving behaviours. The Authority has demonstrated its commitment to holding offenders accountable through its showcause process.
“Over the past year, the Authority has suspended 13 driver licences and cancelled 114 others for various road safety and traffic violations. In addition, 1,251 warning letters have been issued, and 58 drivers have been counselled during showcause hearings,” the Acting CEO said.
“These measures are not merely punitive but are intended to reinforce the seriousness of road safety laws and the consequences of ignoring them. The LTA is sending a clear message that it will continue to come down hard on those who flout the rules, endangering themselves and others on the road.”
The showcause process, which involves reviewing the circumstances of each case, ensures that justice is served, and road safety standards are upheld.
The LTA is urging all road users to take this opportunity during National Road Safety Week to reflect on their own behaviour on the road.
“Simple actions such as obeying speed limits, never drinking and driving, using pedestrian crossings, and being vigilant while driving can save lives,” Mr Rokosawa said.
“The Authority’s ongoing educational initiatives aim to equip the public with the knowledge and tools they need to make safe choices.”
The Authority will continue to work closely with schools, communities, and organisations to promote a deeper understanding of road safety principles and the shared responsibility we all have in ensuring safer roads for everyone.
Members of the public are also encouraged to visit the LTA Booths at the 2024 Miss Hibiscus Festival in Suva and the Vodafone Friendly North Festival at Subrail Park, Labasa this week for road safety awareness programmes, activities for the children as well as art display on road safety by participating primary and secondary schools around Fiji.