SUVA, Fiji: The Land Transport Authority (LTA) Chief Executive Officer, Irimaia Rokosawa, has issued a stern reminder to all drivers against speeding following a number of serious and fatal road crashes over the weekend. Two lives were lost in separate incidents at Korolevu, Sigatoka and Wairuku, Ra after initial reports indicate that the drivers allegedly lost control of the vehicle, causing it to veer off the road.
While expressing condolences to the families of the deceased, Mr Rokosawa emphasized the importance of drivers strictly adhering to posted speed limits, maintaining proper control of their vehicles, and staying alert at all times.
He said these basic safety practices were often the only difference between life and death on the roads.
“Despite numerous warnings and advisories, far too many drivers are still ignoring the risks associated with reckless driving, speeding, and improper overtaking. This negligence is costing lives and we cannot afford to be complacent,” the CEO said.
“Speeding dramatically increases the risk of a crash. Yet too many continue to take chances. We want to change this mindset. Every motorist must take responsibility for their actions. Following road rules and speed limits should not be optional—it must be automatic.”
Mr Rokosawa said adverse weather also significantly impacted driving conditions, particularly during periods of rain and strong wind.
“Reduced visibility and slippery surfaces increase the risk of accidents, as drivers may misjudge distances and underestimate the severity of road conditions. It is essential for motorists to exercise heightened caution when driving in such conditions,” he said.
“This includes reducing speed, maintaining a safe following distance, and ensuring that vehicle lights and wipers are functioning properly. Being aware of the potential hazards posed by inclement weather can help prevent accidents and ensure the safety of all road users. Drivers are strongly advised to remain alert and drive responsibly during rainfall.”
Mr Rokosawa said the Authority’s broader road safety campaign aimed to create a culture where responsible driving becomes the norm.
Through consistent enforcement, public education, and strategic partnerships with law enforcement agencies, the CEO said LTA was working towards driving real change.
“Road safety is a shared responsibility, which means everyone has a role to play—from the driver behind the wheel to the passengers and pedestrians. If we all commit to safer driving habits, we can save lives,” Mr Rokosawa said.
He reiterated the Authority’s commitment to strengthening its collaboration with the Fiji Police Force through its joint enforcement operations and visibility around the country, noting that a unified and visible presence on the roads is vital for the success of this initiative.
“Together with the Fiji Police, we will continue our enforcement efforts and visibility on our roads to protect lives and build a safer road environment for all. Respect the road rules, respect one another, and most importantly, respect life. When you slow down, you save lives—maybe even your own,” Mr Rokosawa said.
To ensure safety on our roads, members of the public are urged to assist the LTA by reporting dangerous driving or reckless driving behaviours via our LTA complaints platforms – Text to 582, email help@lta.com.fj / complaints@lta.com.fj or calling the Call Centre on 3392166. Complaints can also be filed via the LTA live chat service on our website at https://www.lta.com.fj
