SUVA, Fiji (23rd July 2025): The Land Transport Authority (LTA) and the Fiji Motorcyclists Association are working together to raise public awareness on the importance of road safety for two-wheeled vehicle users through the “Share the Road – Look Twice, Save a Life” campaign for the month of July.
As part of its ongoing outreach efforts, the LTA Road Safety Education team is currently stationed at the Nadi Bula Festival at King Charles Park, where festival-goers can view a special motorcycle display aligned with the campaign theme and access information about LTA services, including licensing, registration, and road safety awareness activities.
LTA Chief Executive Officer Irimaia Rokosawa acknowledged the Association’s commitment to rider safety and recognised the partnership as a step toward greater awareness and safer roads for all.
“Motorcyclists remain one of the most vulnerable groups on our roads, and we must ensure their safety is not overlooked. This campaign is a reminder that a few extra seconds of awareness can prevent serious injury or even save a life,” he said.
Mr Rokosawa also highlighted the value of collaboration with key road user groups in shaping a safer transport culture, adding the partnership with the Fiji Motorcyclists Association enabled the Authority to reach riders and drivers directly to deliver clear and practical road safety messages.
“The powerful motorcycle display — featuring a wrecked bike beside a rider’s motorcycle — urges all road users to stay alert and practise safe road habits. The striking visual serves as an important reminder that a split-second decision can change lives on our roads. Look twice, share the road, and always prioritise safety because it could save a life,” the CEO shared.
Mr Rokosawa said the Nadi Bula Festival provided an ideal platform for engagement, especially with young people and new drivers.
“Meeting people where they are—in their towns, at community events—helps us connect, educate, and listen. We want people to understand that road safety is everyone’s responsibility,” he said.
The CEO said the campaign also recognised the growing number of Fijians turning to two-wheeled vehicles as an affordable and efficient means of transport, especially for short commutes in busy urban centres.
“Whether you’re behind the wheel or riding on two wheels, looking twice could mean the difference between life and death. We urge all Fijians to slow down, keep within the speed limit, stay alert, and respect every road user,” Mr Rokosawa said.
LTA Manager Road Safety Education, Watilala Fonu, said the “Share the Road – Look Twice, Save a Life” campaign aimed to promote a culture of awareness and respect for motorcyclists on Fiji’s roads.
“Motorcyclists are vulnerable and often less visible to drivers. This campaign reminds everyone that taking a moment to look again can prevent tragedy,” she said.
Ms Fonu said the Authority’s presence at the Nadi Bula Festival allowed the team to engage directly with the public and share simple but life-saving messages.
“We are having real conversations with people—from young riders to experienced drivers—about how small actions can lead to safer roads,” she said.
Fiji Motorcyclists Association President Raiyaz SahuKhan said they were proud to work closely with the Authority on this important motorcycle road safety initiative.
“This collaboration allows us to increase public awareness about motorcyclists and their safety on our roads. As motorcyclists, we firmly believe that rider safety starts with each of us, but road safety is a shared responsibility. We can raise awareness and encourage safer attitudes among all road users by working together,” he said.
“We look forward to more awareness programs, together we can make a real difference to be responsible road users and save lives at the same time.”
Mr SahuKhan said they were able to reach more people and help create a safer environment for everyone by combining their knowledge as experienced riders with the expertise and resources of the LTA.
Members of the public are invited to visit the LTA Booth at the Nadi Bula Festival on weekdays 2pm to 9pm and from 9am to 9pm on Saturday to access essential LTA services.
